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Inga Barkauskaite

Insights

Written from ownership, not observation.

Notes on founding companies, leading the people inside them, and working across more than one market at a time. One idea per piece, drawn from something I have actually had to carry.

All Insights

What founding and running companies actually teaches you.

New writing roughly every two to three weeks. Nothing here is commentary on someone else's business.

Building a business across two markets

Building Businesses

What Twenty Years in America Taught Me About Building a Business in Europe

Two business cultures with different assumptions about speed, risk, capital and paperwork — what genuinely transfers, and what has to be relearned.

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Businesses built on two continents

Entrepreneurship

Two Continents, and What Each Business Taught Me

What it actually costs to make a decision when the money is your own, and how that changes the way you look at every business afterwards.

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A row of chairs and the accountability that comes with them

Leadership

What Running an Office Taught Me About Leading People

Hiring, training, quality control, and carrying revenue against target. What that teaches you about people that no leadership course delivers.

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More enquiries than anyone was ever going to use

Growth

Why Most Businesses Do Not Need More Leads

Growth usually stalls where enquiries are lost, not where they are found. Where to look inside a business before spending anything on marketing.

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The same thing carried across a border

International Business

Working Across Borders: What Transfers and What Does Not

Regulation, expectation and business culture change at every border. Judgement, standards and how you treat people do not.

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One decision, repeated exactly

Operating

How One Person Ends Up Running Several Businesses

The unglamorous answer: decide once, write it down, and refuse to start anything that cannot reuse what already works.

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Order inside an institution

Decisions

What Working Inside a Tax Authority Taught Me About Business

Correspondence with EU administrations, the OECD and the IMF. What institutions get right about process, what they get wrong about speed, and what a founder can steal from both.

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Three qualifications, three different amounts of wear

Education

Three Degrees and What They Were Actually Worth

An honest account of a Bachelor's, an MBA and a Master of Taxation — which parts paid for themselves, which did not, and what formal education still gives you.

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A balance weighing nothing

Building Brands

Why Every Business I Build Sells Judgement, Not Products

Commission quietly rewrites advice. The only reliable fix is removing it from the business model — what that costs, and why it is still worth it.

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An empty lectern before the explaining starts

Teaching

What Lecturing Taught Me About Explaining a Business

You cannot hide a vague idea behind jargon in front of students who will ask what it means. On clarity as a discipline, not a style.

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One worn key, still working

Long-Term

Building Something That Outlasts Your Attention Span

Writing down how a business works, hiring people who can run it, and being honest early about the ones that will not survive.

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One key on a hook, and four hooks empty

Focus

Why I Say No to More Businesses Than I Build

For every venture that gets registered, several are argued about and abandoned. The discipline is not in starting things — it is in the ones you refuse.

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The Company

The businesses behind the writing.

Everything here comes out of running Mega Commercial Enterprises Limited, an Ireland-registered company building and operating a portfolio of independent digital businesses across the United States, Europe and international markets.

Let’s Connect

If something here is useful, tell me.

I read everything that arrives. For founder conversations, partnerships and strategic collaboration, this is the way to reach me.